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Kee Hing Hung in Singapore
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Kee Hing Hung


Founded by the late Mr How Ting Hai in the 1960s, Kee Hing Hung is one of the earliest standalone Rolex boutiques in Singapore and remains trusted by its wide pool of clientele, which includes both local and overseas customers. But its success would not have been possible if not for the relentless efforts of the dedicated team behind Kee Hing Hung.

Kee Hing Hung in Singapore

The Art of Teamwork

At Kee Hing Hung, teamwork plays an important role. Our success is never achieved through the brilliance of an individual but always as a collaborative team. With managing director Max How at the helm, the 11-strong team is made up of a mix of seasoned veterans and young talents, all of whom are teeming with energy and enthusiasm. Being watch buffs themselves, the staff members are well-versed in their brand and product knowledge. The team members also enhance their customer service skills and extensive product knowledge by regularly participating in training sessions. Within the team, there are also regular exchanges of ideas and views to keep everyone up-to-date with the latest trends and happenings. “We believe that everyone has something to learn from one another,” Max explains.

Customer First

Kee Hing Hung places huge emphasis on customer service, a philosophy that the company has embraced since its inception in the 1960s. After all, the company would not have attained such a high level of success without the strong and sustained support of its regular client core. “We only want to provide service and products of the best quality to our customers,” says Max. “That is why the team and I constantly remain up-to-date with our product knowledge so that we can engage more with our customers.” It is also the little details that makes a shopping experience even more memorable for the consumer. So whether you are a first-time customer or a regular patron of Kee Hing Hung, you can be assured that no effort is spared by the team to elevate each shopping experience.

Kee Hing Hung in Singapore
Kee Hing Hung in Singapore

Inspiring Rolex Journey

Rolex offers a wide range of models ranging from professional to classic watches to suit any wrist—from the timeless Oyster Perpetual Datejust to the sporty Oyster Perpetual Submariner, there is a Rolex watch for every occasion. Equipped with the necessary know-how, the Kee Hing Hung team takes every customer on a horological journey to finding the perfect Rolex watch that best suits his needs. Whether it’s timekeeping on the speedways or at sea, let our knowledgeable staff take you through all of Rolex’s greatest feats and the watches that celebrate them.

Meaningful Connections

For over five decades, Kee Hing Hung is a trusted name among Rolex enthusiasts. But as Max observes, “every business needs to move on with the times”. With the proliferation of all things digital, jumping onto the online sphere was necessary for the storied retailer. In 2017, Kee Hing Hung, together with Rolex, established its online presence. “This way, customers can have a trusted and safe online space to reach out to us and learn more about the Rolex watches we carry,” says Max. He notes that what Kee Hing Hung does differently is how it constantly ensures information on its website is up-to-date. There are also themed articles posted regularly to engage and excite its community—all in an attempt to ensure both the physical and digital shopping experiences are seamless and of the outstanding standards that Kee Hing Hung is renowned for.

Kee Hing Hung in Singapore
Kee Hing Hung in Singapore

The Kee Hing Hung Difference

Kee Hing Hung prides itself as more than a luxury watch retailer. It wants to be the common ground where like-minded watch enthusiasts gather to exchange perspectives and share knowledge. “We are a community of watch lovers who want to share our passion for timepieces,” explains Max. “This helps build trust and strengthens the relationships between our customers—both existing and new—and all of us at Kee Hing Hung.” In line with its philosophy of putting its customers first, Kee Hing Hung strives to continue building on these relationships and take the business beyond what it is today.