THE REALIZATION OF AN IDEAL
When midnight strikes, the Oyster Perpetual Day-Date forms a bridge between past and future, between what has been achieved and what remains to be lived. Since 1956, it has borne witness to the greatest moments in history on the wrist of visionaries, virtuosos and pioneers. Those who make each day a promise for the future.
At its launch in 1956, the Day-Date was a major innovation: it was the first calendar wristwatch to indicate, in addition to the date, the day of the week spelt out in full in an arc-shaped window at 12 o’clock on the dial – a technical feat at the time.
Made exclusively of precious metals – 18 ct yellow, white or Everose gold or 950 platinum – and accompanied by its emblematic President bracelet, its multiple dials make it the ideal canvas for self-expression.
THE MIRACLE OF MIDNIGHT: AN IDEAL OF PRECISION
When midnight strikes, the day and date simultaneously change in their respective windows on the dial. This watchmaking feat, the “miracle of midnight”, relies on a disc mechanism. It is the fruit of numerous years of research: from 1950 to 1955 Rolex registered four patents for timepieces featuring an indication of day and date.
Today, the Day-Date is equipped with a new-generation movement, calibre 3255, entirely developed and manufactured by Rolex for a superlative level of performance.
THE PRESIDENT BRACELET
Created specially for the launch of the prestigious Oyster Perpetual Day-Date in 1956, the three-piece link President bracelet, made only from 18 ct gold or 950 platinum, is still reserved exclusively for the Day-Date and precious metal versions of the Datejust.
A PRECIOUS ALLY
Worn by many of the world’s political figures, directors and visionaries, the Day-Date is instantly recognizable, in particular thanks to its emblematic President bracelet, whose evocative name, together with the eminent figures who have worn it, ensured the Day-Date became known as the “presidents’ watch”.
Among the Rolex Testimonees associated with the Day-Date, the brand celebrates American skier Lindsey Vonn, Swiss tennis player Roger Federer, American filmmaker Martin Scorsese and golfers Arnold Palmer, Jack Nicklaus and Gary Player.
Visit us to discover first-hand the Day-Date
At Kee Hing Hung, we want to bring you on the journey to discovering the creations, the values and the heritage of Rolex – a means for you to better understand and appreciate what the brand stands for. With over 50 years of remarkable horological retail history and knowledge, Kee Hing Hung is proud to be part of the worldwide network of Official Rolex Retailers. Because of its dedication to its customer-first philosophy, it has been a trusted name among Rolex enthusiasts. Staffed by experienced sales advisors well-versed in horological knowledge, your Rolex journey will be a pleasant and memorable one. Finding the perfect watch for you begins at Kee Hing Hung located at 18 Robinson.