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Rolex & the US Open

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Rolex & Tennis


The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of the
sport worldwide, Rolex has been associated with this event since 2018.

As a vital partner of tennis, Rolex has been Official Timekeeper of the US Open since 2018.

Inaugurated in 1881, this tournament has been played on the hard surface at Flushing Meadows, New
York, since 1978. Among the 17 competition courts is the largest in the world, Arthur Ashe Stadium, with
a seating capacity of more than 23,500.


The US Open is known for its electric ambience, a reflection of New York itself, “the city that never sleeps”. At this vibrant, dynamic event – played at the USTA Billie Jean King National Tennis Center – the action also unfolds in the stands, where spectators are not afraid to give voice to their excitement.

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During matches, the energy emanating from the fans, the court and the city converge to galvanize the players.


Amid this incandescent atmosphere, matches at this Grand Slam have become the stuff of legend. The five consecutive titles Roger Federer won at Flushing Meadows from 2004 to 2008 are etched in memory.

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Among its other tennis Testimonees, Rolex counts a host of fellow US Open winners: Rod Laver, Chris Evert, Stefan Edberg, Pat Rafter, Justine Henin, Juan Martín del Potro, Angelique Kerber, Sloane Stephens, Bianca Andreescu and Dominic Thiem. In 2022, Iga Świątek and Carlos Alcaraz added their names to this impressive list.

They embody technical precision and the quest to become a better version of oneself.


The US Open is fertile ground for innovation in tennis. From introducing the tiebreak and scheduling games at night, to implementing Hawk-Eye Live – a digital refereeing system that makes line calls immediately – every effort is made to ensure the tournament remains as compelling as ever.

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Since Rolex first partnered with The Championships, Wimbledon, in 1978, the brand has enjoyed a privileged relationship with tennis, one founded on shared values: the perpetual quest for excellence, a passion for precision and innovation, the elegance of movement, unwavering effort, a respect for tradition and the drive to always push beyond personal limits.

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Over the years, Rolex has extended its involvement in the sport, becoming the Premium Partner of world tennis in both the men’s and women’s game.

The brand supports most of the major competitions, including all four Grand Slam® tournaments, the season-ending ATP and WTA Finals, the high-status ATP Masters and WTA 1000 tournaments, and the premier international team contests, the Davis Cup Finals and the Laver Cup.

Visit us to discover first-hand the Datejust

At Kee Hing Hung, we want to bring you on the journey to discovering the creations, the values and the heritage of Rolex – a means for you to better understand and appreciate what the brand stands for. With over 50 years of remarkable horological retail history and knowledge, Kee Hing Hung is proud to be part of the worldwide network of Official Rolex Retailers. Because of its dedication to its customer-first philosophy, it has been a trusted name among Rolex enthusiasts. Staffed by experienced sales advisors well-versed in horological knowledge, your Rolex journey will be a pleasant and memorable one. Finding the perfect watch for you begins at Kee Hing Hung located at 18 Robinson.

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