Inside TUDOR

Birth of the Brand

In February 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and maker, registered the trademark “The TUDOR” established in Geneva for Rolex founder Hans Wilsdorf. Later, in 1936, the house transferred the brand to Wilsdorf. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On 6 March 1946, he created “Montres TUDOR S.A.”, specialising in models for both men and women. Rolex would guarantee the technical, aesthetic and functional characteristics, along with the distribution and after-sales service.

Tudor history

Hand Wilsdorf’s intuition

“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company. ”

– H. Wilsdorf

WATCHMAKING

The Traditional Art Of Hand Craftmanship

A TUDOR watch lives. Pulsates. It will take you into the world of micro-precision. The high technology in all components are relentlessly tested to the smallest detail… to the point of obsession. Examine the movement. Aesthetics and performance first for the most demanding of products, designed for endurance as much as pleasure. Pleasing to the eye and exciting to the mind, this precision mechanism will withstand the rigours of time. Exceptional materials, durability and strength of design make each watch a unique object.

tudor ambassador

All Blacks

Since 2017, New Zealand’s national rugby team, the legendary All Blacks, together with their explosive playmaker Beauden Barrett, have been ambassadors for TUDOR and its #BornToDare signature. Rugby is a powerful, uncompromising sport with noble values, a sport for the bold, a true reflection of the spirit that has driven this watchmaking brand since its inception.

tudor ambassador

Jay Chou

Musician. Actor. Director. Icon. For over a decade, the ‘King of Asian Pop’ has pushed boundaries around the world. From Taipei to Hollywood, Jay Chou is always ready to go where the next challenge takes him.

tudor ambassador

David Beckham

One of the most admired, gifted and successful football players of all time, a philanthropist, an entrepreneur and a global style icon, David Beckham’s life journey embodies the daring values that made Tudor what it is today.

tudor ambassador

TUDOR Pro Cycling Team

Partnering with cyclist Fabian Cancellara, winner of multiple Olympic and World Championships, Swiss watchmaker TUDOR brings its founding daring spirit to the professional cycling world, charting a course that will impact many aspects of this exciting global sport.

tudor ambassador

TUDOR x Alinghi Red Bull Racing

TUDOR has partnered with Alinghi Red Bull Racing for the 37th America's Cup, sailing's most prestigious event. This collaboration between legendary two-time America's Cup winner, Alinghi and Red Bull, a driving force in global sport, sail under the Société Nautique de Genève flag.

tudor ambassador

Morgan Bourc'his

Three-time freediving World Champion Morgan Bourc’his has been teaming up with TUDOR for over a decade on interesting projects, bringing the Born To Dare ethos to life in oceans around the globe.

tudor ambassador

Nic Von Rupp

In 2023, Nic von Rupp rode some of the biggest waves in the history of surfing at Nazaré Beach in his native Portugal. And that’s only his most recent accomplishment. He’s dared to push the boundaries of big wave surfing for years.

tudor ambassador

TUDOR x Visa Cash App RB Formula One Team

TUDOR joins the brand-new Visa Cash App RB Formula One Team as an official partner. With a storied history in motorsport, from the TUDOR Watch Racing Team in the late ‘60s to the recent IMSA TUDOR United SportsCar Championship — TUDOR is returning to the racetrack once more.

tudor ambassador

TUDOR x Intermiami CF

TUDOR is now the Official Timekeeper of Inter Miami CF, the global club bringing world-class fútbol to fans locally and worldwide. Born from a daring spirit, the club is now one of the hottest teams in sports in just its fifth season.

tudor ambassador

Cheng Yi

Renowned Chinese actor Cheng Yi is now part of the TUDOR family, known for his authenticity, boundary-pushing, and fearless embrace of the unknown.

“We Keep the best of the past. The best watchmaking practices, the best designs.”