BIRTH OF THE BRAND
In February 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and maker, registered the trademark “The Tudor” established in Geneva for Rolex founder Hans Wilsdorf. Later, in 1936, the house transferred the brand to Wilsdorf. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On 6 March 1946, he created “Montres TUDOR S.A.”, specialising in models for both men and women. Rolex would guarantee the technical, aesthetic and functional characteristics, along with the distribution and after-sales service.
HANS WILSDORF’S INTUITION
« For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company. »
– H. Wilsdorf
David Beckham’s drive has led him to become one of the most acclaimed, loved and successful football players, as well as a global style icon. His influence on popular culture transcends the pitch – a model, an actor, philanthropist and now owner of Inter Miami CF, he counts hundreds of millions of fans around the world. David Beckham wears the new Black Bay with a burgundy bezel, which features evolved design elements, a “T-fit” clasp, and is Master Chronometer-certified by METAS.
Musician. Actor. Director. Icon. For over two decades, the ‘King of Asian Pop’ has pushed boundaries around the world. From Taipei to Hollywood, Jay Chou is always ready to go where the next challenge takes him. Jay Chou sports the TUDOR Royal, with its cutting-edge technical performance and refined aesthetic it sits at the crossroads between classic and sports watches. As a man of taste and culture, he also wears the Black Bay Chrono in steel with a white and black dial.