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The Triumph of Endurance

By All Articles, Rolex
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OYSTER PERPETUAL COSMOGRAPH DAYTONA

THE TRIUMPH OF ENDURANCE

Launched in 1963, the Oyster Perpetual Cosmograph Daytona has long since transcended its status in
the world of watchmaking to become an icon. Its name, inextricably linked with the famous circuit at
Daytona Beach, Florida, embodies the ties between Rolex and motor sport, in particular, the world’s
greatest endurance races. Its legendary status owes much to its instantly recognizable dial with
contrasting circles. Continually perfected and enhanced over the years, the Cosmograph Daytona is the
reliable and precise companion of those who choose to forge their own path.

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A LEGENDARY DESIGN

Bezel, minute track and three counters: this characteristic five-circle iconography is emblematic of the Cosmograph Daytona. Over time, the design of the dials, the colour combinations and the architecture of the cases have been regularly reworked to reaffirm the elegance of the model.

A key part of the Cosmograph Daytona’s identity, the tachymetric scale is located on the bezel of the watch. It allows average speeds of up to 400 kilometres or miles per hour to be determined via a central sweep seconds hand.

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CALIBRE 4131: THE MOST SUPERLATIVE CHRONOGRAPH MOVEMENT

The Cosmograph Daytona is equipped with calibre 4131. This new chronograph movement, entirely developed and manufactured by Rolex, is an evolution of calibre 4130. Unveiled in 2023, it incorporates a number of the major innovations that Rolex has brought to its movements, including the Chronergy escapement, Paraflex shock absorbers and an optimized ball bearing.

This calibre features a new aesthetic for the brand: a cut-out oscillating weight and, on the bridges, an exclusive Rolex Côtes de Genève decoration – a reinterpretation of an iconic finishing in traditional Swiss watchmaking.

On the version in 950 platinum, recognizable by its ice blue dial, the oscillating weight is made from 18 ct yellow gold and is visible to the wearer through the transparent case back in sapphire.

OYSTERFLEX BRACELET: ALL-ROUND COMFORT

In addition to the Oyster bracelet, the 18 ct gold versions of the Cosmograph Daytona featuring a Cerachrom bezel are also available with an Oysterflex bracelet. Developed by Rolex and patented, it singularly combines the robustness of a metal bracelet with the comfort of an elastomer bracelet. Equipped with an Oysterlock safety clasp, which prevents accidental opening, its length may be adjusted via the ingenious Rolex Glidelock extension system.

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BREAKING AWAY FROM CONVENTION

Since its launch, the Cosmograph Daytona has been the watch of choice for motor sport enthusiasts. Like Paul Newman, the legendary actor, experienced racing driver and pioneering social entrepreneur, Sir Jackie Stewart, an emblematic figure of Formula 1® and one of the most celebrated drivers of the past 50 years, Tom Kristensen, the Danish racing driver who won a record nine 24 Hours of Le Mans races, and Jamie Chadwick, the young British racing driver who has become the new women’s reference for single-seaters, many have adopted the chronograph in their everyday lives beyond the racetrack.

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Visit us to discover first-hand the Cosmograph Daytona

At Kee Hing Hung, we want to bring you on the journey to discovering the creations, the values and the heritage of Rolex – a means for you to better understand and appreciate what the brand stands for. With over 50 years of remarkable horological retail history and knowledge, Kee Hing Hung is proud to be part of the worldwide network of Official Rolex Retailers. Because of its dedication to its customer-first philosophy, it has been a trusted name among Rolex enthusiasts. Staffed by experienced sales advisors well-versed in horological knowledge, your Rolex journey will be a pleasant and memorable one. Finding the perfect watch for you begins at Kee Hing Hung located at 18 Robinson.

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Rolex & the US Open

By All Articles, Rolex
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Rolex & Tennis

ROLEX & THE US OPEN

The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of the
sport worldwide, Rolex has been associated with this event since 2018.

As a vital partner of tennis, Rolex has been Official Timekeeper of the US Open since 2018.

Inaugurated in 1881, this tournament has been played on the hard surface at Flushing Meadows, New
York, since 1978. Among the 17 competition courts is the largest in the world, Arthur Ashe Stadium, with
a seating capacity of more than 23,500.

A FUSION OF ENERGY

The US Open is known for its electric ambience, a reflection of New York itself, “the city that never sleeps”. At this vibrant, dynamic event – played at the USTA Billie Jean King National Tennis Center – the action also unfolds in the stands, where spectators are not afraid to give voice to their excitement.

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During matches, the energy emanating from the fans, the court and the city converge to galvanize the players.

ROLEX TESTIMONEES AND THE US OPEN

Amid this incandescent atmosphere, matches at this Grand Slam have become the stuff of legend. The five consecutive titles Roger Federer won at Flushing Meadows from 2004 to 2008 are etched in memory.

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Among its other tennis Testimonees, Rolex counts a host of fellow US Open winners: Rod Laver, Chris Evert, Stefan Edberg, Pat Rafter, Justine Henin, Juan Martín del Potro, Angelique Kerber, Sloane Stephens, Bianca Andreescu and Dominic Thiem. In 2022, Iga Świątek and Carlos Alcaraz added their names to this impressive list.

They embody technical precision and the quest to become a better version of oneself.

THE TOURNAMENT OF TRAILBLAZERS

The US Open is fertile ground for innovation in tennis. From introducing the tiebreak and scheduling games at night, to implementing Hawk-Eye Live – a digital refereeing system that makes line calls immediately – every effort is made to ensure the tournament remains as compelling as ever.

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ROLEX AND TENNIS: PARTNERS FOR MORE THAN 40 YEARS

Since Rolex first partnered with The Championships, Wimbledon, in 1978, the brand has enjoyed a privileged relationship with tennis, one founded on shared values: the perpetual quest for excellence, a passion for precision and innovation, the elegance of movement, unwavering effort, a respect for tradition and the drive to always push beyond personal limits.

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Over the years, Rolex has extended its involvement in the sport, becoming the Premium Partner of world tennis in both the men’s and women’s game.

The brand supports most of the major competitions, including all four Grand Slam® tournaments, the season-ending ATP and WTA Finals, the high-status ATP Masters and WTA 1000 tournaments, and the premier international team contests, the Davis Cup Finals and the Laver Cup.

Visit us to discover first-hand the Datejust

At Kee Hing Hung, we want to bring you on the journey to discovering the creations, the values and the heritage of Rolex – a means for you to better understand and appreciate what the brand stands for. With over 50 years of remarkable horological retail history and knowledge, Kee Hing Hung is proud to be part of the worldwide network of Official Rolex Retailers. Because of its dedication to its customer-first philosophy, it has been a trusted name among Rolex enthusiasts. Staffed by experienced sales advisors well-versed in horological knowledge, your Rolex journey will be a pleasant and memorable one. Finding the perfect watch for you begins at Kee Hing Hung located at 18 Robinson.

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The Realization of an Ideal

By All Articles, Rolex
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Oyster Perpetual Day-Date

THE REALIZATION OF AN IDEAL

When midnight strikes, the Oyster Perpetual Day-Date forms a bridge between past and future, between what has been achieved and what remains to be lived. Since 1956, it has borne witness to the greatest moments in history on the wrist of visionaries, virtuosos and pioneers. Those who make each day a promise for the future.

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At its launch in 1956, the Day-Date was a major innovation: it was the first calendar wristwatch to indicate, in addition to the date, the day of the week spelt out in full in an arc-shaped window at 12 o’clock on the dial – a technical feat at the time.

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Made exclusively of precious metals – 18 ct yellow, white or Everose gold or 950 platinum – and accompanied by its emblematic President bracelet, its multiple dials make it the ideal canvas for self-expression.

THE DAY-DATE SPEAKS ITS WEARER’S LANGUAGE

Although the days may be the same wherever you are in the world, they are written differently depending on the language. Using most writing systems – Latin, Arabic, Cyrillic, Hebrew, Japanese, Chinese ideograms and even the Ge’ez alphasyllabary used in the Horn of Africa – the Day-Date expresses the cultural identity of its wearer. Available in a choice of 26 languages, it is a truly international, universal and personal watch.

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THE MIRACLE OF MIDNIGHT: AN IDEAL OF PRECISION

When midnight strikes, the day and date simultaneously change in their respective windows on the dial. This watchmaking feat, the “miracle of midnight”, relies on a disc mechanism. It is the fruit of numerous years of research: from 1950 to 1955 Rolex registered four patents for timepieces featuring an indication of day and date.

Today, the Day-Date is equipped with a new-generation movement, calibre 3255, entirely developed and manufactured by Rolex for a superlative level of performance.

THE PRESIDENT BRACELET

Created specially for the launch of the prestigious Oyster Perpetual Day-Date in 1956, the three-piece link President bracelet, made only from 18 ct gold or 950 platinum, is still reserved exclusively for the Day-Date and precious metal versions of the Datejust.

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A PRECIOUS ALLY

Worn by many of the world’s political figures, directors and visionaries, the Day-Date is instantly recognizable, in particular thanks to its emblematic President bracelet, whose evocative name, together with the eminent figures who have worn it, ensured the Day-Date became known as the “presidents’ watch”.

Decades come and go, but the Day-Date remains where it has always been – at the cutting edge of modernity. A timepiece of prestige and the fruit of Rolex’s watchmaking expertise, the Day-Date accompanies those personalities who shape the world in their respective disciplines through their commitment, human qualities and creative genius.

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Among the Rolex Testimonees associated with the Day-Date, the brand celebrates American skier Lindsey Vonn, Swiss tennis player Roger Federer, American filmmaker Martin Scorsese and golfers Arnold Palmer, Jack Nicklaus and Gary Player.

Visit us to discover first-hand the Day-Date

At Kee Hing Hung, we want to bring you on the journey to discovering the creations, the values and the heritage of Rolex – a means for you to better understand and appreciate what the brand stands for. With over 50 years of remarkable horological retail history and knowledge, Kee Hing Hung is proud to be part of the worldwide network of Official Rolex Retailers. Because of its dedication to its customer-first philosophy, it has been a trusted name among Rolex enthusiasts. Staffed by experienced sales advisors well-versed in horological knowledge, your Rolex journey will be a pleasant and memorable one. Finding the perfect watch for you begins at Kee Hing Hung located at 18 Robinson.

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Venturing to the outer limits

By All Articles, Rolex, Rolex Classic
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Oyster Perpetual Explorer

Venturing to the outer limits

The Oyster Perpetual Explorer and Oyster Perpetual Explorer II evolved from Rolex’s deep involvement with exploration. They go where few people venture. The brand was able to test these watches in real life by equipping polar, mountaineering and caving expeditions over many years. Some of the world’s most intrepid explorers, mountaineers and scientists took these watches to places that tested their reliability in the toughest conditions.

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From the 1930s, Rolex began to equip numerous expeditions with Oyster Perpetual watches. The feedback received was used to develop what became known as the Professional category: watches that serve as tools, such as the Explorer and Explorer II. Rolex watches have taken part in some of humanity’s greatest adventures. One such occasion was the 1953 expedition to Everest, led by Sir John Hunt, on which Sir Edmund Hillary and Tenzing Norgay become the first to summit the world’s highest mountain.

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DESIGNED FOR EXPLORATION

The Explorer, launched in 1953, sets itself apart with a simple design and a highly legible black dial with large hour markers and characteristic 3, 6 and 9 numerals. It is a tool watch, created to tell time accurately, whatever the circumstances. Even in the dark, the dial is easy to read, thanks to the Chromalight display. Today, the Explorer is available in the same 36 mm size as the original model.

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The Explorer II was introduced in 1971 and, in the same spirit as the Explorer, perpetuates the privileged relationship Rolex enjoys with exploration. Thanks to its 24-hour display comprising an additional, orange hour hand and an engraved bezel, the Explorer II allows the wearer to clearly distinguish daytime from night-time hours – a practical option in places where distinguishing day from night is difficult, such as at the poles at certain times of the year, and in caves – or to read the time in a second time zone.

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Resisting the extremes

Watches in the Explorer range have constantly evolved to meet explorers’ needs, each time becoming more robust and reliable. The Explorer is available in Oystersteel or in a yellow Rolesor version (combining Oystersteel and yellow gold), and the Explorer II is made exclusively in Oystersteel. Specially developed for Rolex, Oystersteel is a unique alloy with excellent anti-corrosion properties.

Both models are fitted with an Oyster bracelet, a three-piece link bracelet known for its robustness. Featuring the Rolex-designed and patented Oysterlock folding safety clasp, which prevents accidental opening, it is also equipped with the Easylink comfort extension link; developed by the brand, this allows the wearer to easily adjust the bracelet length by approximately 5 mm.

The Explorer is equipped with calibre 3230 while the Explorer II features calibre 3285. Both are self-winding mechanical movements entirely developed and manufactured by Rolex. They offer a power reserve of about 70 hours.

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SUPERLATIVE CHRONOMETER CERTIFICATION

Like all Rolex watches, the Explorer and Explorer II are covered by the Superlative Chronometer certification. This designation testifies that every watch leaving the brand’s workshops has successfully undergone a series of tests conducted by Rolex in its own laboratories, according to its own criteria. The Superlative Chronometer status is symbolized by the green seal that comes with every Rolex watch and is coupled with an international five-year guarantee.

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Visit us to discover first-hand the Explorer

At Kee Hing Hung, we want to bring you on the journey to discovering the creations, the values and the heritage of Rolex – a means for you to better understand and appreciate what the brand stands for. With over 50 years of remarkable horological retail history and knowledge, Kee Hing Hung is proud to be part of the worldwide network of Official Rolex Retailers. Because of its dedication to its customer-first philosophy, it has been a trusted name among Rolex enthusiasts. Staffed by experienced sales advisors well-versed in horological knowledge, your Rolex journey will be a pleasant and memorable one. Finding the perfect watch for you begins at Kee Hing Hung located at 18 Robinson.

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The Reference Among Divers’ Watches

By All Articles, Rolex, Rolex Classic
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Oyster Perpetual Submariner

The reference among divers’ watches

The Oyster Perpetual Submariner and Oyster Perpetual Submariner Date, archetypes of the divers’ watch, epitomize the historic link between Rolex and underwater exploration.

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Launched in 1953, the Submariner was the first divers’ wristwatch waterproof to a depth of 100 metres (330 feet). The Submariner Date, with its date function in addition to the time, was introduced in 1969. The waterproofness of both models was later increased to 300 metres (1,000 feet). Thanks to their renowned robustness, they have moved beyond the marine depths, becoming watches of choice for a wide range of sports and other activities.

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A TRUE DIVERS’ WATCH BY DESIGN

As an underwater survival tool, the Submariner’s design has been entirely dictated by the practical needs of divers. The model has evolved technically and been endowed with features to improve overall functionality.

Featuring a 41 mm Oyster case, distinctive dial with large luminescent hour markers and hands, unidirectional rotatable bezel and Oyster bracelet, the Submariner and Submariner Date are among the most recognizable watches ever designed. Contributing to the strong visual identity, a graduated Cerachrom bezel insert made from high-tech ceramic is key to their functionality. Its 60-minute graduation allows a diver to monitor diving time accurately.

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Reliability, robustness and functionality

The Submariner and Submariner Date’s Oyster case is guaranteed waterproof to a depth of 300 metres (1,000 feet). The Triplock winding crown – fitted with a triple waterproofness system – screws down securely against the case, providing increased water resistance.

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Designed to be both robust and comfortable, the Oyster bracelet is equipped with an Oysterlock safety clasp, which prevents accidental opening, and a Rolex Glidelock extension system, allowing fine adjustment of the bracelet length without using any tools.

The Submariner and Submariner Date are equipped with calibre 3230 and calibre 3235 respectively, self-winding mechanical movements entirely developed and manufactured by Rolex. Their architecture, manufacturing and innovative features make them singularly precise and reliable. Both movements’ power reserve extends to approximately 70 hours.

SUPERLATIVE CHRONOMETER CERTIFICATION

Like all Rolex timepieces, watches in the Submariner range are covered by the Superlative Chronometer certification. This designation testifies that every watch has successfully undergone a series of tests conducted by Rolex in its own laboratories. The Superlative Chronometer status is symbolized by a green seal and is coupled with an international five-year guarantee.

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A key to the deep

The Submariner was created specifically for underwater exploration and diving. When it first came out of the Rolex workshops, the watch was an immediate success with many pioneering deep-sea professionals, who were asked to test it. One of those trailblazers was Dimitri Rebikoff, a French engineer and underwater photographer.

In his 1953 report, Rebikoff wrote that it had performed outstandingly well in trials: “We are able to confirm that this watch has not only given entire satisfaction in diving conditions which were extremely tough and particularly murderous for the material used, but that it has proved an indispensable accessory for all diving with independent equipment.”

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Visit us to discover first-hand the Submariner

With over 50 years of remarkable horological retail history and knowledge, Kee Hing Hung is proud to be part of the worldwide network of Official Rolex Retailers. Because of its dedication to its customer-first philosophy, it has been a trusted name among Rolex enthusiasts. Staffed by experienced sales advisors well-versed in horological knowledge, your Rolex journey will be a pleasant and memorable one. Dive right in with Kee Hing Hung, which is located at 18 Robinson, to find your horological choice that will last a lifetime.

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A Voyage into the World of Rolex

By All Articles, Rolex, Rolex Classic
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Rolex philosophy

A VOYAGE INTO THE WORLD OF ROLEX

Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. More than 100 years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide.

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Rolex is host to a variety of professions, brought to life by employees who are experts in their fields.

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COMMITMENT TO EXCELLENCE

Since the beginning, the story of Rolex has been characterized by the quest for perfection and the ambition to push back the boundaries.

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The opposition I encountered seemed insuperable.

At the turn of the 20th century, a visionary entrepreneur based in London was on the verge of success. His aim? To introduce the watchmaking world of the day to an as-yet-unknown dial signature: Rolex. A new name, invented in 1908, it would become one of the world’s most respected brands in the space of a few decades. As Hans Wilsdorf recounted in his memoirs of the early days of his company, the opposition he faced seemed insurmountable at first. The entrepreneur started out with very little, but he did possess invaluable qualities: vision, perseverance and an extraordinary ability to work. An orphan at the age of 12, with nothing other than his determination to help him overcome challenges, Hans Wilsdorf went on to invent the world’s first waterproof self-winding wristwatch with a Perpetual rotor – a watch that has become a benchmark in terms of quality and prestige.

“Too complicated, too fragile, ill-adapted” – the wristwatch was met with scepticism. Yet, relying on his firmly-held beliefs, Hans Wilsdorf managed to achieve his bold objective of establishing the Rolex watch – the Oyster Perpetual – as the archetype of the waterproof timepiece: precise, robust and able to withstand all conditions.

But he was not simply a visionary who endowed Rolex watches with their fundamental technical and aesthetic characteristics. His constant quest for perfection was accompanied by a profound generosity and unshakeable faith in human potential.

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UNITING EXPERTISE

An integrated and independent company, Rolex has manufacturing resources that encompass a wide range of skills and knowledge. Watchmakers, engineers, designers and other specialists work closely together from the design to the manufacturing of the watches.

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Rolex’s company culture is based above all on human values, which place both expertise and soft skills at the heart of the brand’s different activities.

Rolex is host to a variety of professions, brought to life by employees who are experts in their fields. The company has complete control over its essential components, from the casting of gold alloys to machining, finishing and assembly of the movement, case, dial and bracelet elements, as well as gem-setting. Its know-how is also made available right across the world thanks to an exceptional after-sales service network.

To ensure the brand’s expertise exists into the future, Rolex has its own unique Training Centre. Dedicated to the pursuit of excellence and the development of its employees, the centre, located in Geneva, provides training to employees and instructs apprentices. The company aims to pass on to younger generations its pride in its skills and mastery of its knowledge.

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A WATCH UNLIKE THE REST

The Oyster Perpetual collection was built on the success of the original Oyster model, patented by Rolex and launched in 1926.

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As the world’s first waterproof wristwatch, it played a pioneering role in the development of the modern timepiece.

Over the years, the Oyster became the proud bearer of many other innovations – such as self-winding by means of the Perpetual rotor (1931) – that defined the identity of the models in the collection and forged Rolex’s reputation for excellence, of which chronometric precision and reliability are among the cornerstones.

The Oyster gradually evolved into a collection of watches that integrated new functions and innovative technologies. All the models share fundamental features and a strong visual identity. Today the collection consists of 12 ranges, split into two categories: Classic watches such as the Datejust and the Day Date, and Professional watches, including the Explorer and the GMT-Master II.

As the pioneer of the wristwatch, the company is at the origin of numerous major innovations in the watchmaking industry and has filed over 500 patents in the course of its history.

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Visit us to discover Rolex

At Kee Hing Hung, we want to bring you on the journey to discovering the creations, the values and the heritage of Rolex – a means for you to better understand and appreciate what the brand stands for. With over 50 years of remarkable horological retail history and knowledge, Kee Hing Hung is proud to be part of the worldwide network of Official Rolex Retailers. Because of its dedication to its customer-first philosophy, it has been a trusted name among Rolex enthusiasts. Staffed by experienced sales advisors well-versed in horological knowledge, your Rolex journey will be a pleasant and memorable one. Finding the perfect watch for you begins at Kee Hing Hung located at 18 Robinson.

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Born To Race

By All Articles, Rolex, Rolex Classic
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Oyster Perpetual Cosmograph Daytona

BORN TO RACE

The Oyster Perpetual Cosmograph Daytona is an icon forever joined in name and function to the world of motor sport. Six decades after its creation it remains in a class of its own among sport chronographs.

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An iconic model introduced in 1963, the Cosmograph Daytona was designed to meet the needs of motor racing professionals. Fitted with a tachymetric bezel and a high-performance mechanical movement, this now legendary chronograph is the instrument of choice for measuring time intervals or determining average speeds.

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SYNONYMOUS WITH SPEED

On the Cosmograph Daytona, the elapsed hours and minutes are shown on the counters at 9 and 3 o’clock respectively, and the elapsed seconds are read using the arrow-tipped centre hand and the 60-second scale around the dial.

The Cosmograph Daytona’s bezel, in metal or high-tech ceramic, functions as a tachymeter. Its scale can be used to read an average speed over a given distance, based on elapsed time. This makes it the ideal instrument for measuring speeds up to 400 units per hour, expressed in kilometres, miles, or any other unit of measure.

A chronograph made for the race circuit

The Cosmograph Daytona is equipped with calibre 4130, a self-winding mechanical chronograph movement entirely developed and manufactured by Rolex, offering a power reserve of approximately 72 hours. This movement incorporates a chronograph function with a reduced number of components, thereby further enhancing its reliability. The chronograph is engaged by a mechanism with a column wheel and vertical clutch. This enables an instantaneous and extremely precise start to the timing.

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Superlative chronometer certification

Like all Rolex watches, the Cosmograph Daytona is covered by the Superlative Chronometer certification. This designation testifies that every watch leaving the brand’s workshops has successfully undergone a series of tests conducted by Rolex in its own laboratories, according to its own criteria. The Superlative Chronometer status is symbolized by the green seal that comes with every Rolex watch and is coupled with an international five-year guarantee.

THE PLACE, THE LEGEND

The Cosmograph Daytona is inextricably linked to the world of motor racing. The watch pays tribute to a place – Daytona Beach, Florida – where passion for speed and racing flourished in the early 20th century. From 1903 to 1935, the hard-packed sand beach in Daytona became famous as the perfect place to beat speed records. No fewer than 80 official records were set there, 14 of which were for the fastest speed in the world.

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The Daytona International Speedway® opened in 1959, and Rolex has been the Official Timepiece of the circuit ever since. A few years later, to emphasize the brand’s connection to the American racetrack, Rolex gave its new model the name Cosmograph Daytona.

Over the decades, the brand’s presence in high-octane racing has grown steadily, its support extending to the leading drivers and events worldwide. For much of this historic journey, the Cosmograph Daytona has embodied the privileged bonds between Rolex and motor sport.

Visit us to discover first-hand the Rolex timepieces

Step into Kee Hing Hung, which is located in People’s Park Complex, to begin your Rolex journey to better understand and appreciate the philosophy of the brand. With over 50 years of horological retail history and knowledge, Kee Hing Hung is proud to be part of the worldwide network of Official Rolex Retailers. Placing a customer-first philosophy at the fore, it is a trusted name among Rolex enthusiasts with its sales advisors equipped with knowledge and endowed with experience to make your search for the perfect watch a pleasant and memorable one.

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A Tribute To Pioneering Women Of Today – The Lady-Datejust

By All Articles, Rolex, Rolex Classic
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The Lady-Datejust

A TRIBUTE TO PIONEERING WOMEN OF TODAY
THE LADY-DATEJUST

Throughout history, women have, in their own ways, changed the world through their lives, work and actions. From politicians to pilots and scientists to sports personalities, they have left their indelible marks on society, pushing their limits in everything they do. Because of these inspiring women, they have kickstarted the conversation for gender equality and are pushing for greater parity today. At Kee Hing Hung, we want to pay tribute to these superwomen, who have earned our utmost respect for their groundbreaking endeavours. For that, they deserve the best and, in the best, we mean the classic timepiece, designed for a lady – the Rolex Oyster Perpetual Lady-Datejust.

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A KEYSTONE IN THE HISTORY OF ROLEX

Pioneering women have always been a keystone in the history of Rolex.
Since the earliest days of the brand, they have inspired the creation and development of special timepieces that would support their quest for empowerment. The Lady-Datejust is a celebration of those who dare to lead the way. It embodies precision while combining classic elegance and technical performance.

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"A CLASSIC TIMEPIECE, DESIGNED FOR A LADY."
THIS IS HOW SOME WOULD DESCRIBE THE OYSTER PERPETUAL LADY-DATEJUST.

HEIR TO THE DATEJUST

Unveiled in 1957, the Lady-Datejust concentrates all the attributes of the Datejust, the emblematic Rolex watch that has been a byword for style and technical performance ever since its launch in 1945. The women’s version of this date chronometer, the Lady-Datejust carries the elegance of the Datejust in a smaller size perfectly suited to a slender wrist.

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A WEALTH OF VERSIONS

Sunray-finish dials, paved with diamonds or crafted from mother-of-pearl – the Lady-Datejust offers so many choices that wearers can easily find one to reflect their personality. Depending on the version, the Lady-Datejust is available with a domed, fluted or diamond-set bezel.

EXCLUSIVE MATERIALS

The Lady-Datejust is available in Oystersteel, in 18 ct yellow, white or Everose gold, or in Rolesor versions that combine Oystersteel and one of three varieties of gold (white, yellow and Everose).

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28 MM OYSTER CASE

The Lady-Datejust’s 28 mm Oyster case is a perfect blend of proportion, robustness and elegance. The distinctively shaped middle case is crafted from a solid block of highly corrosion-resistant Oystersteel or 18 ct gold. It is guaranteed waterproof to a depth of 100 metres (330 feet).

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ICONIC BRACELETS

Depending on the version, the Lady-Datejust is available on a three-piece link Oyster bracelet with a folding Oysterclasp; on a five-piece link Jubilee bracelet – created in 1945 especially for the Datejust – with a Crownclasp; or on a three-piece link President bracelet with a Crownclasp. A concealed attachment system ensures seamless visual continuity between the bracelet and case.

PERPETUAL CALIBRE 2236

The Lady-Datejust is equipped with calibre 2236, a self-winding mechanical movement entirely developed and manufactured by Rolex. Its architecture makes it exceptionally precise and reliable. Calibre 2236 is fitted with a Syloxi hairspring in silicon, patented and manufactured by Rolex. Resistant to magnetic fields, the Syloxi hairspring provides great stability in the face of temperature variations and remains up to 10 times more precise than a traditional hairspring in case of shocks. Its patented geometry ensures its regularity in any position.

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SUPERLATIVE CHRONOMETER

Like all Rolex watches, the Lady-Datejust is covered by the Superlative Chronometer certification. This designation testifies that every watch leaving the brand’s workshops has successfully undergone a series of tests conducted by Rolex in its own laboratories according to its own criteria. The Superlative Chronometer status is symbolized by the green seal that comes with every Rolex watch and is coupled with an international five-year guarantee.

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VISIT US TO EXPERIENCE FIRST-HAND
THE LADY-DATEJUST

Kee Hing Hung remains an Official Rolex Retailer and is proud to be part of this close-knit global network of retailers. Because of its dedication to its customer-first philosophy, it has been a trusted name among Rolex enthusiasts. Staffed by experienced sales advisors well-versed in horological knowledge, your Rolex journey will be a pleasant and memorable one. Selecting the perfect timepiece for the pioneering woman in your life begins at Kee Hing Hung located in People’s Park Complex.

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Get Your Year Of The Tiger Off To A Great Start With These Rolex Watches

By All Articles, Rolex, Rolex Classic

Get Your Year Of The Tiger Off To A Great Start With These Rolex Watches

January 29, 2022

New lunar year, new you. But first, a Rolex timepiece to start the Year of the Tiger on the right wrist

Annual resolutions may change due to lifestyle and life stages but one cannot help but agree: It’s important to take stock of the important things in life and be appreciative of the good things that have come your way over the past year. As we welcome the Year of the Tiger, let’s kick off the next lunar year with new objectives and renewed hopes – not forgetting a huge dose of optimism. A Rolex timepiece to mark the new lunar year is always a good idea too. Here are our four recommendations. Happy Chinese New Year!

Oyster Perpetual Air-King
An homage to aviation, the Air-King stands out because of its distinctive black dial. On it are large 3, 6 and 9 numerals marking the hours as well as a minute scale, a combination that aids legibility. In addition, the name Air-King is placed above the “Superlative Chronometer” inscription in the same lettering that was designed especially for the model in the 1950s. A handsome yet pared-back watch, the Air-King is for those who want versatility in their horological partner.

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Paying tribute to the aeronautical heritage of the original Rolex Oyster, the Air-King boasts a 40 mm case in Oystersteel, a solid-link Oyster bracelet with an Oysterclasp, and a distinctive black dial. PHOTOS: ROLEX
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The sunray finish on the dial of the Oyster Perpetual Datejust 31 creates beautiful, delicate light reflections that change depending on the position of the wrist.

Oyster Perpetual Datejust 31
For the lady who wants to stand out from the crowd, this white Rolesor version of the Oyster Perpetual Datejust 31 is the perfect choice. Rich with heritage, the Datejust has spanned eras while retaining the enduring aesthetic characteristics that make it so instantly recognisable. It is also not just a pretty face – its Oyster bracelet exudes sporty elegance, making the watch suitable for daily wear. Made of virtually scratchproof sapphire, the crystal, with a Cyclops lens at 3 o’clock, enhances the legibility of the date window and is also a distinctive and historical feature of the range. The choice of white Rolesor – a combination of Oystersteel and white gold – already lends the timepiece a sophisticated aesthetic, but the diamonds on the bezel and the VI at 6 o’clock on the aubergine dial further amplify the watch’s style.

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Oyster Perpetual Submariner Date
Widely known as a reference among divers’ watches, the Oyster Perpetual Submariner Date is a timepiece with excellent functionality. It reflects the key features of the original while its unidirectional rotatable bezel stands out for its ease of use. Its 60-minute graduation allows divers to accurately monitor their diving time and decompression stops. Furthermore, the bezel, which features a Cerachrom bezel insert in black ceramic, has a knurled edge that provides excellent grip underwater, even when wearing diving gloves. The iconic Cyclops lens on the sapphire crystal magnifies the watch’s date display for easier reading.

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Waterproof to a depth of 300 metres (1,000 feet), the Oyster Perpetual Submariner Date is a paragon of watchmaking functionality that sits handsomely on any wrist. 
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The Oyster Perpetual Rolex Deepsea in Oystersteel comes with a Cerachrom bezel insert in black ceramic, a black dial, large luminescent hour markers and an Oyster bracelet.

Oyster Perpetual Rolex Deepsea
If you are into pushing limits both at work and in life, then you will certainly connect with the philosophy and values of the Rolex Deepsea. After all, this is the timepiece engineered by Rolex for deep-sea exploration, an activity not for the faint-hearted. Like the aforementioned Submariner Date, it features a 60-minute graduated, unidirectional rotatable bezel for divers to precisely monitor their dive and decompression times. But what sets it apart is its Oyster case, which is guaranteed waterproof to a depth of 3,900 metres (12,800 feet). Not only is its middle case crafted from a solid block of particularly corrosion-resistant Oystersteel, its case back is hermetically screwed down with a special tool only accessible by certified Rolex watchmakers. Equipped with calibre 3235, a self-winding mechanical movement entirely developed and manufactured in-house, it offers outstanding performance in terms of precision, power reserve, resistance to shocks and magnetic fields, convenience and reliability. In addition, the 44 mm Oyster case is further reinforced with the patented Ringlock system case architecture to ensure an even higher level of resistance and reliability.

Best of wishes from Kee Hing Hung to clients, readers and watch enthusiasts – to lots of prosperity, fortune, health and happiness in the Year of the Tiger.

Tags: Rolex; Oyster Perpetual Datejust 31; Oyster Perpetual Air-King; Oyster Perpetual Submariner Date; Oyster Perpetual Rolex Deepsea

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Rolex Is A Master At Designing And Creating Unique Watch Dials

By All Articles, Rolex, Rolex Classic

Rolex Is A Master At Designing And Creating Unique Watch Dials

January 15, 2022

These creations prove that beyond being a watchmaker, Rolex is a dial alchemist too

Every timepiece has a dial, also known as its face. It is more than just a support for all the time-related data. In fact, it represents the identity of the timepiece. One can determine whether a watch is elegant or sporty almost immediately by glancing at its face.

This mastery of dial art is something at which Rolex is particularly adroit. Since Rolex timepieces are widely recognised by the iconic Oyster case, it is even more pertinent for the watchmaker to distinguish every creation by rendering it with an individual character and a unique dial.

Refer to the myriad selection of watch dials and one can’t help but agree on the superlative expertise demonstrated by Rolex. It melds cutting-edge surface physics and chemistry with the mastery of a palette of lacquers to achieve dials that shine with spirit and vitality. To further affirm our point, here are some outstanding creations with dials that arrested our attention.

Let’s face it
The art of dial design is one that is hardly discussed among watch enthusiasts but most will agree that it is a specialised art form as well as a certain means to distinguish a creation from the many others in the market. Rolex is known to have one of the widest libraries of dial designs in terms of patterns, colours and materials. This year, it adds two new motifs to its Oyster Perpetual Datejust 36 collection.

The 2021 version of the Oyster Perpetual Datejust 36 features palm and fluted dial motifs. Taking inspiration from mother nature, the palm motif evokes imagery of verdant tropical forests brimming with life and vigour. It can be found in three versions of the Datejust 36. The Oystersteel version has an olive green dial with the palm motif—this combination boasts the strongest association to nature; the yellow Rolesor version (a combination of Oystersteel and yellow gold) features the same pattern on a golden dial; while the Everose Rolesor version (combining Oystersteel and Everose gold) sports the palm motif on a silver dial. Both the Oystersteel and yellow Rolesor watches are fitted with an Oyster bracelet, and the Everose Rolesor piece is equipped with a Jubilee bracelet.

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The Oyster Perpetual Datejust 36 features an olive green dial inspired by tropical forests–it evokes a sense of verdant greenery, a balmy oasis in the heat of the tropics. PHOTOS: ROLEX
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The iconic fluted bezel provided the creative spark for the design of the dial of this Oyster Perpetual Datejust 36, giving the watch a stately presence.

On the other hand, the fluted motif is inspired by the pattern found on a variety of Rolex bezels. It has become synonymous with the watchmaker as well as one of the brand’s signature aesthetic styles. The fluted motif is found on the golden dial of the final watch – another yellow Rolesor version – this time with a Jubilee bracelet.

Both the palm and fluted motifs are created such that when the dials catch light at different angles, they awaken different emotions and bring out the characters of the dials. And for the uninitiated, these dials are crafted out of age-old materials such as copper, zinc, nickel, chromium, titanium and silicon combined with cutting-edge technology, which allows Rolex to create such deep, vibrant metallic colours.

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Gem-packed with beauty
Rolex is known for the high quality of its coloured dials, which adorn many of its timepieces. But the brand further demonstrates a wide range of skills and know-how, mastered in-house, to endow the dials of some of its watches with diamonds, sapphires, and other precious stones.

A good example that showcases the gem-setting savoir faire by Rolex is the Oyster Perpetual Lady-Datejust in 18 ct yellow gold. Paved with 291 diamonds in a perfectly uniform manner, the brilliance and sparkle of the dial captures everyone’s attention. What makes the gem-setting process even tougher for this Lady-Datejust is the relatively small dial diameter of only 28 mm. This means the amount of space the gem-setter has to work with is greatly restricted, as compared to the other watches from other collections. Employing the skill, experience, and patience of the gem-setters, through incredibly precise motions repeated over several hundred times, a glittery stunning dial is created. It is completed by elegant 18 ct yellow gold Roman numerals with a black finish.

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The Oyster Perpetual Lady-Datejust in 18 ct yellow gold is testament to the superlative skills of Rolex gem-setters. The 28mm timepiece has a dial with one of the smallest surface areas in the watchmaker’s stable.

Gift from earth
Eisenkiesel is a type of quartz coloured red, brown or orange with striped hematite inclusions. Varying from translucent to opaque, the natural material, whose name translates to iron pebbles in German, is not typically used in watchmaking.

But having worked with stone dials in the past, Rolex uses its experience to feature this decorative stone–for the first time–for the dials on two new versions of the Oyster Perpetual Day-Date 36 and Oyster Perpetual Day-Date 40. In fact, the Swiss watchmaker became the first watch brand to feature the dark quartz.

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The Oyster Perpetual Day-Date 36 in 18 ct Everose gold with diamond-set bezel sports a dial made of eisenkiesel, a type of dark quartz with unique veining patterns, as well as hour markers and a Roman VI and IX, all in 18 ct gold and set with diamonds.
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Like the Day-Date 36, the Day-Date 40 similarly features a diamond-set bezel but its hour markers are set with 10 baguette-cut diamonds.

Both watches come in 18 ct Everose gold, which immediately presents a different look to the emblematic “presidents’ watch”, making it suitable for both work and play. The dark chocolate hue on the eisenkiesel dial also pairs beautifully with the rich, warm hues of the 18 ct Everose gold. Due to the random nature of the veining pattern found on the quartz mineral, each dial is one of a kind. Rolex is meticulous when selecting the discs of stone, cut by experts from a block of raw material, and only those discs whose colour and structure fully satisfy the brand’s exacting aesthetic requirements are chosen.

Tags: Rolex; Oyster Perpetual Datejust 36; Oyster Perpetual Lady-Datejust; Oyster Perpetual Day-Date 36; Oyster Perpetual Day-Date 40

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